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Who We Are

Gregg Arst



Gregg Arst is a veteran entertainment industry executive with more than 25+ years of experience as producer, ticketing executive, general manager, revenue generator, data analyst, and technology innovator.  He credited as a key innovator and strategist of today's leading theatre ticketing and profitability strategies utilized by many Broadway producers and touring venues.  

Gregg has overseen global ticketing operations, sales strategy and revenue generation for over 30 Broadway and live entertainment brands including Dear Evan Hansen, Moulin Rouge!, The Book of Mormon, MJ: The Musical, BeetlejuiceSmartless (Jason Bateman, Will Arnett, Sean Hayes), Rock of Ages, Billy Elliot the Musical, Hard Rock Live, Atlantic Records, Working Title Films/NBC Universal, Miami City Ballet, Spotco, Curran Theatre, and the NCAA.  He also served as Hugh Jackman’s consultant during his triumphant return to Broadway.  Tanna Inc serves as performing arts strategist for a wide variety of ticketing platforms including Seat Geek, Tessitura, and StubHub, where he created the platform's first ever Broadway primary ticketing integration and marketplace.   Previously, Gregg was Senior Vice President of Ticketmaster responsible for the strategy and positioning of 150+ performing arts centers across North America. 

Broadway and International productions managed by Gregg Arst have garnered 36 Tony Awards, 10 Olivier Awards, and over $2 Billion revenue.


Tanna Inc also offers full-service IP consulting services in producing, operations, revenue, and NFT ticketing for immersive theatre, multi-media, film, television, graphic novel, and podcast adaptions.  Partners include: EEP Universe, an entertainment creative power house producing heroic franchise IP for underserved gen-z & millennial fandoms for iHeart Media; Humanode, a new immersive philanthropic theatrical event created by NTiD, Inc leveraging unique mobile technology, real-time data, and state of the art projection techniques to create a production that responds to world events.

Gregg is an adjunct lecturer at Columbia University and NYU and is a frequent panelist and speaker for INTIX (International Ticketing Association), Ticketing Professionals Co, and The Broadway League.  He serves on Board of Directors for Opening Act and the Board of Governors of ATPAM.  Gregg received advance certification in Revenue Analytics & Optimization from the Wharton School of Business and holds a Masters degree in Performing Arts Administration from NYU. He is graduate of Indiana University, where he was named a distinguished alumnus in 2016 and 'Entrepreneur to Watch' in 2021. 

In addition to his role at Tanna, Inc., Gregg is a founding member & investor of STL City SC, the new MLS soccer expansion team debuting in 2023. 


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info@tannainc.com  |  917.568.7456  |  ©2022 Tanna, Inc.

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